Global D2C company ApR's street brand Nuldee announced on the 27th that it has launched the 22SS Water Color Collection.
This collection breaks the frame of the existing line and pursues a more liberal nulli sensibility. This collection, released under the main theme of 'Nurddy Dreamland', boasts a contrasting charm to the 'Signature Collection', the first new 22SS of Nuddy, which was first released in mid-January. By adding various washing techniques such as tie-dying, gradation, and watercolor concept to the existing color, it has a more dreamy feel.
In addition to tracksuits and sweaters with unique brand heritage, Nuddy introduced water color to cardigans and sweaters that were introduced to broaden the worldview of obedience since last year, expressing both unconventional beauty and hip sensibility. This collection, which consists of a 'gradation line' with a refreshing color as if it contains water, and a stylish and unique 'tie-dying line', is also the result of reflecting Nuld's worldview, which is expanding every year, in its design.
The water color line, which was first introduced as a collaboration collection with Atmos, a premium street select shop in Japan last year, boasted high popularity, including some sold out on shoes, sweatshirts, and track lines, and was released as an official collection this year.
In commemoration of the launch of the new water color collection, Nuddy plans to strengthen customer benefits such as a one-week discount event as well as provision of points.
Nuddy is showing a good start in 2022. Some of the Tiger Collection for Im In-year, 'Taeyeon's Color' and 'Signature Collection' are sold out, and they succeeded in maintaining their popularity at the end of 2021, when they were leading the duty-free fashion industry. Null D, which hit 100 billion won in sales in the second half of last year, is being recognized as a top brand in Japan, the home of street fashion and sold out on live TV shows in China, and is establishing itself as a leader in Asian street fashion.